# Marketing skills — GTM Anatomy > Free, downloadable Claude skills for marketing leaders: ABM, AEO, and more. No install, no cost. Download the file, drag it into Claude. Source: https://gtmanatomy.ai/marketing.html --- Skills built for marketing teams. Install them in your Claude environment to run on command, or set them up as routines. Every skill is a single Markdown file you drop into Claude. ## ABM ### ABM Activation Plan Leverages a company's GTM approach along with a campaign objective into a complete ABM program including account tiering, target account entry points, outreach hooks, and play-based email templates. Perfect for: - Kicking off a new ABM program - Aligning sales and marketing on target account approaches - Turning a raw target account list into SDRs outreach plans - Re-segmenting an account list against a new campaign objective Download: https://gtmanatomy.ai/skills/abm-activation-plan/skill.md (added 2026-08-03, updated 2026-08-03) ### Target Account Snapshot Turns a target account name or URL into a structured ABM snapshot — org signals, stakeholders, timing triggers, and a tailored outreach angle. Perfect for: - Target account intel unique to your sales plays - Customized outreach to priority accounts - Re-engaging a stalled account with a fresh angle Download: https://gtmanatomy.ai/skills/target-account-snapshot/skill.md (added 2026-07-15, updated 2026-08-03) ## AEO ### AEO Brand Auditor Runs a company-wide AEO scan — AI-answer query panel, site audit, competitive teardown — or a quick single-page citability check. Perfect for: - Getting an evidence-based read on whether AI answer engines cite you at all - Finding queries where a named competitor is winning and you're invisible - Auditing a single page before a content refresh Download: https://gtmanatomy.ai/skills/aeo-brand-auditor/skill.md (added 2026-07-15, updated 2026-07-24) ## Brand ### Build Brand Guidelines Give Claude a company URL and it reads the site's real colors, typography, logo, and voice — then builds a full brand guidelines set: an installable brand skill for your Claude environment, a written style guide, a one-page branded PDF, and an editable PowerPoint deck. Perfect for: - Standing up brand guidelines for a client or new brand fast - Giving Claude a reusable, on-brand look for everything it makes - Producing a shareable brand one-pager and deck without a designer Download: https://gtmanatomy.ai/skills/build-brand-guidelines/skill.md (added 2026-07-29, updated 2026-07-29) ## Campaign ### Campaign Kit Give Claude one long-form asset — a report, ebook, whitepaper or webinar — plus your message guide or what the asset is meant to achieve, and it builds the whole campaign around it: the promotion and the follow-up. Landing page, confirmation page, five email tracks, newsletter module, three LinkedIn post types, SDR outreach and follow-ups, blog post, three ads, and an expansion track for existing customers. Every stat traces to a page of the source, and it tells you before it writes anything if the asset doesn’t actually serve the goal. Perfect for: - Launching a research report, ebook or whitepaper with more than a landing page and one email - Getting value out of a commissioned analyst study — usually the most expensive asset a company owns and the most underused - Relaunching an asset that underperformed, with a sharper message - Giving sales something to send that isn’t a product one-pager, plus the follow-up sequences to go with it Download: https://gtmanatomy.ai/skills/campaign-kit/skill.md (added 2026-09-10, updated 2026-09-11) ## GENERAL ### Marketing Audit Give Claude a company name or URL and it grades their marketing across owned, earned, paid, and social channels, then hands back a scorecard-style report — good/bad/low-hanging-fruit per channel, a prioritized top-fix list, and HTML + PDF outputs. Perfect for: - A fast, credible outside read on your own brand's marketing posture - Prepping for a client or prospect conversation with a graded teardown of their public marketing - Competitive teardown — see where a competitor is over- or under-invested - A recurring health check: re-run later and get a refresh instead of a from-scratch report Download: https://gtmanatomy.ai/skills/marketing-audit/skill.md (added 2026-08-05, updated 2026-08-05) ## Messaging ### Company Identity Builder Give Claude a company URL and it maps the external-facing identity — brand colors, category, competitors, positioning, proof points, and beachhead message — then hands back a README, a branded HTML deck, and an llms.txt. Perfect for: - Auditing your own external-facing message - Capturing a company's brand identity in one place - Building a positioning or messaging input from scratch - Generate your LLMS.txt summary Download: https://gtmanatomy.ai/skills/company-identity-builder/skill.md (added 2026-07-21, updated 2026-07-21) ## VIDEO ### YouTube Video Kit Give Claude a company URL, an unlisted video link, and its transcript, and it builds a complete, on-brand YouTube publishing kit — titles, description, tags, thumbnails, pinned comment, playlist/category, and cross-channel repurposing — styled in that company's own real brand colors and fonts. Perfect for: - Any company or client publishing a webinar, demo, interview, or explainer to YouTube - Turning a raw recording into paste-ready metadata plus repurposed social content in one pass - Agencies and consultants managing YouTube channels across multiple client brands Download: https://gtmanatomy.ai/skills/youtube-video-kit/skill.md (added 2026-08-03, updated 2026-08-03)